Federal Government (RPO)

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​Client collaboration, custom designed process, contemporary online strategy. This graduate recruitment campaign yielded exceptional results.


Client Challenge

This Federal Government Department needed a graduate recruitment partner who could deliver a national graduate recruitment campaign that;

  • Promoted their employee value proposition

  • Sourced candidates with strong organisational and cultural fit

  • Boosted their online and social media presence

  • Increased their pool of indigenous candidates

Solution

ManpowerGroup Talent Solutions designed a recruitment campaign incorporating all requirements. We developed a highly interactive assessment centre program designed to assess not only candidate skills but ensure a close organisational fit. Strong results were achieved due to the following components:

  • Collaboration - Our team worked with the client’s recruitment team to gain a deep understanding of the technical aspects as well as the behavioural and cultural attributes critical to the Department

  • Design - A custom designed selection process included resume screening, telephone interviews, assessment centres and an Occupational Personality Questionnaire (OPQ). The OPQ was used to develop behavioural interview templates for each applicant, personalising the candidate experience during the assessment phase

  • Online strategy – The campaign was given a contemporary, modern feel through regular electronic communication, online self-booking tools and by hosting a dedicated micro-site. We managed all candidate capture, communication and reporting with NGA.NET. Additionally, online mediums such as Grad Connection and UniMail were used to target university candidates

  • Sourcing – We developed a strong indigenous and diversity attraction and recruitment strategy. This included working with the Department’s Indigenous and Torres Strait Islander (ATSI) liaison officer to maximise the Departments exposure to ATSI applicants, developing a non-discriminatory process, which was reviewed by third party specialists in this area

  • Assessment Centres – These were managed in partnership with both ManpowerGroup and Department representatives conducting the interviews and assessments together

Results

  • Attracted a high number of candidates. Over 1,900 applications across four key skill streams, representing a 25% increase from the previous year

  • 300% uplift in indigenous applicants with 85% being progressed to assessment centre stage. Of those, 63% progressed to offer and acceptance

  • We made 88 offers of employment on behalf of the Department, with an acceptance rate well above both the previous year and benchmarked graduate acceptance rates